"A family located in north London is looking for an remarkable and qualified instructor to assist their most junior child on his early path to becoming an British gentleman."
Looking at this post, you might easily skip the phrase "beginning" as mere an expression.
But, it may be the crucial part of this distinctive employment listing, as it aims to find a tutor for a one-year-old.
Numerous of applications have already been sent in since the anonymous family posted their request for the £180,000 per year tutor, who must be "a uniquely qualified person".
During the past few weeks, the advert has gained notice across the media, with numerous wondering why?
Adam Caller, head and founder of a global tutoring firm, which is supporting the family in their quest, said that despite initial doubt, he viewed the idea "far sighted", and "advanced".
When he consulted the family, he noted they understood the unconventional aspect of their demand, and how immature their son is.
Nevertheless, they clarified that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had by then taken hold".
What precisely did the family mean by "cultural leaning"?
It's "everything", he responded. "The manner you eat, how you speak".
He said the firstborn had adopted "very nuanced, non-verbal cues" from the family, and had taken on their cultural habits. The family informed Adam they did not want this pattern to happen again with their younger child.
The intention: To hire a UK tutor, who should speak with standard English accent, to shape the baby from day one.
"A great deal of the education at the beginning here is somewhat absorbed naturally," explained Adam.
It's through this natural absorption that the family are expecting the child will adopt the British traits they aim to instil.
Adam explained the tutor must be somebody who studied at "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The tutor must be the appropriate candidate, they'll be performing things they aren't even aware they're doing, just naturally," he said.
The family informed Adam the selected educator should ideally also have understanding of or enthusiasm in riding, alpine skiing, artistic pursuits and music so as to influence the child in a wide range of passions.
Furthermore though, he stated the family wanted the tutor to register the child on a variety of courses so the child would be "pony-riding and picking up an instrument by the time they are around three years old".
In the family's perspective, helping their son grow into a "British gentleman" will result in achievement and create opportunities.
"Taking into account the pros and cons of that, because it's certainly a class statement," he comments.
However, despite all this instruction in "Britishness", could the child adopt what is termed cultural influence from the international family he lives with anyway?
"Yes", answered the CEO. "They understand this might not succeed, but they've simply adopted the perspective of, 'let's give it a go and we should start as soon as we can', because the price of it is not a concern," he said.
Several in the private teaching field who express similar doubts.
Peter Cui, head and founder of a tutoring service, who supplies personal educators, wrote that "the development of embracing two identities, or indeed, becoming oneself, is something that must be lived into, not designed."
The expert noted that he had relocated from the Far East to the Britain at the age of 7 years old, and had been educated experiencing and practicing dual heritages. He progressed to learn at Cambridge University.
"The idea that a single person can serve as a representation of Britishness, a person who can somehow transfer the characteristics of a UK sophisticate onto a 12-month-old child, strikes me as idealistic and unfeasible," he wrote.
"In my experience, having a typically British tutor from babyhood will not automatically create the outcome they desire.
"I wasn't provided with such a figure, and yet I have been lucky enough to enjoy numerous of the situations they hope for their son."
He added: "The truth is, personal identity cannot be imposed from the external environment; it must be selected, and it must be internally driven."
Naturally, English culture is something Adam believes can be taught – and sold.
"I think the reality that the global community views us in this light is something that we should be cherishing|valuing|appreciating
A digital archivist and storyteller passionate about preserving personal histories in the digital age.